TRUE
EQUITY
At True Equity, we redefine sports ownership with a strategic focus on high-value mergers and acquisitions. Our global influence is bolstered by a team of experienced professionals, entertainers, and legendary athletes, making us pioneers in transforming the elite sports landscape.
We Create Opportunity
opportunity + strategy + team
From navigating high-stakes league transactions to optimizing media rights and supporting strategic sports management operations, we bring precision and innovative solutions to every deal. Our expertise spans NBA, NFL, MLB, Global Motorsports, Rugby, and Global Football, providing an unparalleled advantage in the world of sports transactions.
we excel in:
Negotiating transformative deals in sports and media,
Structuring capital for maximum efficiency and growth,
Enhancing the global reach and exposure of sports franchises.
value-creating strategies
SPORTS
We orchestrate high-stakes transactions across major sports leagues and teams, delivering strategic expertise that drives growth and enhances league-wide dynamics.
MEDIA
Our team expertly manages media-related transactions, from acquisitions to licensing, leveraging deep market insights to maximize outcomes for our clients.
ENTERTAINMENT
We navigate the complex world of entertainment with strategic precision, protecting and maximizing the interests of talent organizations and their deals.
Let us help you navigate the media, sports, and entertainment landscape successfully.