Alessandra Martins brings a dynamic blend of legal acumen and sports marketing expertise to our team. Alessandra is an alumnus of PUC-Campinas, where she laid the groundwork for her impressive career that spans over two decades.
In the realm of sports marketing, Alessandra has left an indelible mark. Her vast experience extends to managing off-the-field businesses and developing comprehensive sponsorship programs. Her keen understanding of the industry has seen her successfully navigate the careers of some of the highest-paid athletes worldwide.
Over her illustrious career, Alessandra has helmed the marketing and negotiation of image projects and sponsorships to the tune of $70 million. Her remarkable portfolio includes the Naming Rights project for Brazil's Kyocera Arena – Atletico Paranaense, a testament to her ability to operate on large scales and make a significant impact.
Alessandra's far-reaching influence was evident in the Santander Banespa World Cup 2006 project. She handled the hiring, management, and monitoring of eminent athletes in Brazil, Spain, Germany, and Italy, including Ronaldinho, Ronaldo, Kaka, Roberto Carlos, Robinho, and Cafu.
Among her other significant undertakings is the Unimed Rio Ana Paula & Sandra Beach Volleyball project, where she took the reins of design and marketing. Alessandra's contributions to the sports marketing sector are invaluable, and her continued dedication to her craft sets her apart as a valuable asset to TRUE Equity.
